After spending the past 25 years working with my employers
and clients to create beautiful and successful marketing material, the last 9 of which as President & CEO of Kenji Studios,
I’ve learned the most important aspect of design is keeping the client’s message clear. You don’t want to create something that the reader has to figure out, but rather the goal is to have the message remain obvious while blending it with beautiful visuals that reinforce and enhance the message. In today’s hectic world, with the constant barrage of messaging and noise, this concept has never been more true. Good design must cut through the clutter and provide a clear and easy path for consumers to understand the message that my clients want to express
about their products and or services.
-Ty Albert Rulli